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Understanding SEO

Diposting oleh Ardi Firgi at 11.4.10

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Search engine optimization is very crucial to Internet marketing. That is because through SEO, Websites and contents are optimized so that link popularity is established. Websites and online businesses should strive to get higher search engine rankings so that more online users and prospective clients would come their way.

There are many search engines that proliferate and dominate the Internet search market nowadays. On top of the list is Google, which accounts for more than half of overall Internet usage for search engines currently. Other search engines are Yahoo, MSN and Altavista. If you are researching for a certain subject or topic of interest, you certainly would need to use search engines. Type the keywords pertinent to your inquiry and wait for a few seconds before a complete listing of Websites and links are displayed on the screen. Note that with each search inquiry you make, there are hundreds or sometimes even thousands of sites and links provided to you in search results. The problem for you to face is to determine which of those links or sites would appropriately and sufficiently provide you with all your required and needed information. Studies in the past years have shown that naturally and normally, search engine users tend to click the links or Websites that are listed on top of the results page. Sometimes, those in the first page of the results also get to enjoy the benefits of online user searches.

That is the works of search engine ranking. Search engines have their respective ways of computing and determining search engine rankings, but in general, higher volume of traffic dictates ranking, in all aspects. Thus, if you are running a Website, you should strive so hard to make sure your search engine ranking is high.

To do that, you have to make use of recommended and proven effective SEO copywriting techniques. The content is very crucial in setting the search engine ranking of your Website. Search engines categorize sites according to frequencies of usage of definite and effective keywords. You see, search engines have their own lists of commonly searched keywords when users seek information for different subjects. You need to determine those keywords and make sure your content would be rich and generous in the use of those words or phrases.

Internet marketing comes in when you are selling products and services through the Website. Of course, because there are more users, you would have greater exposure and more people would be regularly visiting your site. Advertisers would also note that fact and would start swooning to place their ads on your Website. Of course, when there are ads put into your Webpage, it follows that there would be income for you, especially if online users click on the ads and make actual transactions via your Website.

However, to make all those would be possible, you have to make sure that your Website is not only keyword-rich in terms of the content. Overall packaging and presentation would also matter a lot. Good content is almost always complemented by equally attractive and convenient Webpage layout and design.

To demonstrate the usefulness of SEO writing, it would be helpful if you would imagine this situation. Imagine that you are on the way to office to an important make or break meeting when you suddenly spilled your coffee into your suit. You need to purchase a new one to make sure you would still be in good form and aesthetic appeal for the meeting. You go to a department store, went to a shop and asked the assistance of a sales lady. Upon asking, the sales person gave you brochures and materials. Looking at the content, you cannot easily locate what you are looking for because the brochure is too wordy and the content is having so many other subjects. You were pissed off and went to another boutique, which has a salesperson that immediately showed you coats when you asked for one.

You would naturally buy a coat from the second store. That is like SEO copywriting. The articles are helpful and are direct to the point, saving you all the time, effort and patience.

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1 komentar:

OL on 12 April 2010 11.32 mengatakan...

nice blog dude..

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